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A Brand Apart Television

world leader in advertiser funded programming


the Power of Television

the definitive way to build brand fame

Still The King

Still The King

An expression often overused, there’s no doubting that content is still king. Today, we have more ways of connecting with content than we’ve ever known, and so we’re consuming more of it than ever before. Good content politely interrupts us when we want, engages us, plays on our emotions and demands our loyalty. Wise brands seeking fame use content.

We Love TV

We Love TV

At A Brand Apart Television we believe first and foremost in the power of television, research still showing it to be the most effective marketing communications tool there is. And according to the New York Times, whether time-shifted, on demand or downloaded, we’re watching more of it than ever. Going viral is nice but television has an immediate reach to your audience that no other medium can better.

On Air & Online

On Air & Online

According to Twitter, 40% of Tweets in primetime are actually about television. Television frequently acts as a catalytic driver for online content. And with online viewing expectations that of broadcast quality anyhow, television is the best place to start your three-sixty content marketing initiative. A Brand Apart can also show you how it makes more sense financially if you’re across all platforms from the outset.

How We Can Help

How We Can Help

A Brand Apart has more experience than any other in the development and distribution of sector-leading brands’ own television programming. We do it with the main networks in the UK but uniquely can pre-arrange broadcast deals in all required product markets, territory by territory, for little or no additional investment. We achieve huge measurable ROIs like this, making brands famous as we go.

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We are a Brand Apart

What we do

Production

Production

As a fast growing independent factual entertainment production agency, A Brand Apart Television co-produces and commissions from a wide pool of creative expertise – talent currently producing great shows for the BBC, Channel 5, Sky, ITV, Discovery and Channel 4. Our programmes can be seen in over 150 countries, on television, in flight and online.

 

Brand Programming

Brand Programming

A Brand Apart connects with over 350 television networks worldwide. Knowing what they’re looking for and working closely with your brand team is key to developing a best-in-class advertiser show incorporating overall tone of voice, clever integration and key messages. Branded title sequences and break bumpers across every episode underpin the ownership.

Pre-Aligned Distribution

Pre-Aligned Distribution

Before any content investment, the ABA team ensures your ideal broadcasters are committed, whichever product market, whichever region, with best scheduling and agreed repeat plays over a 6-12 month period.  Whether 50 or 150 territories, airtime value can be pre-measured to achieve an ideal base ROI. And before much added value is realised online and at point of sale.

 

Content Delivery

Content Delivery

Thanks to our extensive global network we optimise content delivery over satellite, fibre and the internet, as well as providing quick solutions for broadcasters and other media platforms to receive your programming. Not only do we work closely with our agreed television partners for each show to reversion and localise the content if needed, we prepare content in all formats for all devices

 

 

Further Activation

Further Activation

Early on in the process we work with you and your agencies to make sure all other outlets and platforms are considered for further activation of the content wherever your customers might be. Whether filming additional content exclusives at the time of production for social media, reversioning for screens at point of sale or DVD preparation for promotions, we make sure it’s covered

 

Measurement & Evaluation

Measurement & Evaluation

Our extensive experience quickly and easily provides accurate media evaluations based primarily on the brand’s presence by seconds in break bumpers and title billboards, across all broadcast networks in all territories. A continuing process that starts during distribution and before any financial commitment to production allows for pre-agreed base ROI targets to be achieved.

 

In Good Company

Some of the people we work with

nat geo
ITN
P&G
Sky
channel 4
UKTV
Kia
Channel 5
Fox
Discovery
danone
Warrior
King of Shaves
Just Add Wine
888
Castrol
Saatchi
BBC

Contact

We'd love to hear from you




A Brand Apart Television Ltd

Garden Studios, 71-75 Shelton Street, Covent Garden, WC2H 9JQ

Call

Phone: +44 207 193 7767

 

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