A Brand Apart Television
world leading advertiser funded programming
The Company We Keep
The point is content. People are attracted to amazing content, and sometimes, yes, it’s from a brand. Marketing? Yes. Advertising? Sure. And for the smart brands out there — brand programming.
AFP content is the opposite of linear spot advertising. It is where the advertiser is directly associated into the content itself. In the case of broadcast TV programming, the visibility of the advertiser will be not just in the advertising break but also in the editorial content of the programme itself. That’s the essence of AFP.
The pull is obvious. Native ads allow brands the space and creativity to reach customers in a meaningful way…But now, more brands are looking to replicate the concept on TV, with many seeing it as the next medium in the evolution of native advertising.
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